Moving up in the ranks

Search engine optimization (SEO) deals with the rank number of a website when searched for something related to a website. For example when you search for laptops the Dell, Gateway and Hp websites come up (because they are big in the sales of laptops). Optimization is a very important tool in website promotion because if a person needs information on a given topic they most likely will use a search engine to find desired content, and if your website is on of the top results in a search your name will get to be well-known.

One way of promoting your website is to use Google AdWords. This service gives a person managing a website the option to increase result rank and pay by the amount of clicks per ads. You basically give Google keys words you want to associate to your website and having your site appear when those words are searched, and the website is charged every time someone clicks on their website after a search. Making sure you are specific in using key words and in setting a reasonable budget is something one must take into consideration as described in this New York Times article

http://www.nytimes.com/2009/10/15/business/smallbusiness/15adwords.html?_r=1&scp=1&sq=search%20engine%20optimization&st=cse

Social bookmarking is another way of promoting a website. This is where people can search organize and share websites they have bookmarked. This is people referencing other people's websites and is also a way a website can get its name out there. Instructions explained of this process are explained in three steps in this article http://www.ehow.com/how_4687770_use-social-bookmarking-effectivley.html

Google AdWord seems to be the best way to go in promoting a website because Google is such a household name and has such a wide audience. Another essential way a promotion is word of mouth. It may seems prehistoric in this day and age but it still is effective and can help in promotion efforts.