Search Engine Optimization is very important in order to get your Website noticed and out there. When you are creating your site you would use keywords in your title of your site or in your code. The more keywords you use the better chance you have of getting searched more.
You also want to self promote your website after it is launched and there are several great ways to do that. I think the most effective way to promote your website would be to use a Social Networking site. The top 10 Social Networking sites are http://social-networking-websites-review.toptenreviews.com/.
The top Social Networking site is http://www.facebook.com/ You can use the site by to creating your own group or posting a comment about your new website on your own page and on all of your friends' pages. You can also create your own free Ads http://www.facebook.com/advertising/?src=advf2#/advertising/?src=advf2 that will be displayed on the right side of the pages. The ads are displayed depending on what you list as your targeted audience. You can list keywords and really narrow your target audience.
Another good tool would be to use a Social Bookmarking site like http://delicious.com/help/learn by bookmarking my website so other people can add the link to their bookmarks.
Do all of these things and I think you will be well on your way to getting noticed! :)
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