Older users of CNN.com may be confused by this new design. Its harder to just find the news than it was before. There is so much going on, on the homepage that you are confused as to where to go first. The links from the former page are far down on the new page. You can find them at the bottom of the side, when before they were directly to the right of the main story. Now there is more than one main story at a time. Also there is a video in the middle of two vivid photographs which confuses people about where to look. Over all I think the new site will be better for most of CNN's users today however, some of the older users will have a lot of problems with it.
Wednesday, October 28, 2009
CNN.com Makeover
CNN's new website seems to be a lot more modern and entertaining. It seems as if they are trying to target a younger audience and get them excited about world news. It has a lot of pictures and videos whereas the last website did not. "It's a design change that gives us a more contemport look, with a new focus on video the brings the site to life," says Nick Wrenn, CNN International's vice President(1). While this is exciting and contemporary people who formerly relied on CNN.com may no longer like it.
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I agree with you in the light that the new site may appeal more to the younger generation, however I believe it is easier to navigate and find news than it may have been previously. And I believe the multiple main stories add variety to the page and let the viewer decide what the "best story" is instead of dictating one.
ReplyDeleteAs far as the older users are concerned, they may at first have trouble adapting to the new layout but because of its user friendliness and ease of navigation, the transition should not take too long to get used to.
I couldn't agree more. While the new design is inviting to a younger audience, I wonder what effect it will have on CNN's older crowd. Even though I don't think that a design redesign like this could be pulled off in a slow transition, I'm not sure if changing the look overnight was the way to go. I can envision a lot of loyal CNN surfers being put off by the new site.
ReplyDeletePerhaps a preview of the changes to come would have made established customers handle the transition more smoothly but the fast transition does mean that people experience less anxiety about it and adapt to the change relatively quickly. Compare it to removing a Band-Aid or someone waxing their legs... sometimes faster is better.
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