Google

I remember when I first used Google.com. I was in 6th grade, and part of a technology club at my school. We had to search for information, and my advisor recommended that we use this new search engine called Google. I've used it ever since.
Google has become a huge part of our culture. As the article states on page 2, "Eleven years after Google's birth, we no longer search for information on the Web: we Google it." In addition to the popular search engine, Google has branched out in recent years to offer maps, email, books, video, news, health, an operating system for mobile devices, a web browser, cloud computing, etc. The article listed businesses that Google is involved in that I never knew about, such as the cloud computing.
I feel that Google has probably expanded too much into other things, which may hurt them in the long run. The company started because of its superior search engine, and probably hasn't done much else to improve it in the years since. So far, they've been okay because they were always the better search engine. However, recently Microsoft has introduced a search engine hoping to compete, Bing. Bing claims to be a smarter search engine that will help you better find what you are looking for. I don't know too much about Bing, but if the claims are true, Google could see a decrease in market share, if it hasn't already.
Google's recent venture into other industries hasn't done much for their bottom line, according to the article, and has only spread our their resources. Depsite all their investments, their search engine is one of the only products to turn a profit (Auletta, p5). If they want to continue to be known for having a great search engine, they should drop some of their other projects and go back to focusing on providing information to people that they want and need.