"Don't be evil" true intentions

The article SEARCHING FOR TROUBLE, described how Google became the giant that is today and the hurdles that has to clear in the areas that is on direct competition with other companies. It was nothing out of the ordinary, until I find some similarities between the book SPYCHIPS: How major corporations and government plan to track your every move purchase and watch your every move, by Katherine Albrecht and Liz McIntyre and the book The Big Switch. In which Nicholas Carr describes transparent personalization or the storage of information about each individual that Google uses to customize information presented to that individual with the intent of reducing inefficiencies. Not long ago, when faced with the “Don’t be evil” philosophy or getting out of China, Google’s predicament was a no brainer: Today, they are helping the Chinese government to crack down on dissidents.
There is an anecdote that if you throw boiling water to a frog, it will jump immediately, but if you place the frog in a pot with water and gradually increment the temperature, you can boil the frog to death and it will not jump out, because it became complacent. The same thing happen with people: Big Corporations and Big Government are not planning to use this technology for us, but against us, when the barriers that protect our privacy are erased, soon our rights and freedom will follow, unless we wake up and stop them.
DOWN WITH BIG BROTHER!