While CNN.com still ultimately has the same colors and design it has changed the way it is reporting the news. They've done this by adding more videos to appeal to more readers and placing them on the top left and top center so it catches the readers eye. I like how they have also added a section called the News Pulse that shows the most read stories using bar graphs also as a visual way to show which are most read. :)
By widening the international focus to "include Africa, the Middle East and Latin America, and will incorporate language feeds in Spanish and Arabic" CNN.com has really become more inclusive and will appeal to a wider range of ethnic readers.
I think all of the changes have they have made are for the better and will help them move forward and earn more readers and keep the ones they already have. I approve, for what it's worth. :)
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I totally agree. I think that their rejuvenation was well worth it. I can definitely see them getting more hits because of this wise move. Definitely will appeal to a broader audience.
ReplyDeleteVery good point in bringing up the widened international scope of CNN. I have recently returned from being abroad and the presence of CNN was certainly felt. However, it would certainly not be felt in the areas that it was addressing. If it is a total global influence that CNN wishes to achieve, they certainly will need to include areas like Africa and the Middle East. The Spanish and Arabic language translations certainly will also add to a growing visitor total.
ReplyDeleteI also agree that that making a wider selection of translations available and by attempting to cover a wider geographic range of international stories CNN is making a serious attempt to be more inclusive in promoting their readership, and to extend their international influence as a news provider into areas, like the middle east, where other major new sources such as Al-Jazeera are seen to dominate. CNN may be trying to capture market share through a culturally sensitive approach that even if it is not successful is certainly worthwhile.
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