I see a lot of talk about taking web design to the "next level". I visit many web sites every day, some are very well designed and others look like they were put together in a half hour but the basic layout principles remain the same, a navigation bar across the top with secondary links in a column on the left side and contact information and a few more navigation options on the bottom. This layout WORKS but as avid internet users evolve I think they are going to start to demand something different, there's nothing worse than a company putting up a website that says something like they "deliver excellence in a unique way" on their painfully typical website. If you are a company who truly tries to break the mold then I think your website should reflect that. I personally don't know the best way to do that, and I'm pretty sure I'm not going to set the world on fire, but with every project I work on I try to do something new, it always takes way too much time but is so much more satisfying to achieve something instead of just getting the job done.
Here is a link for the website of a design firm right here in Syracuse, they have a unique design sense and great ability to incorporate technology and style.
http://www.2ndnaturestudio.com/v02.5/
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