Google has changed the way that the world uses a search engine and is in the process of changing far, far more than that. Google is one of those rare examples that exceeds its boundaries and is known throughout culture. Even the most inexperienced computer users can easily go online and search for their favorite new topic. Google has revolutionized our internet culture to adapt it to everyone. The Internet is quickly becoming a universal product that everyone will need to use to keep up with the current world. In my opinion, Google will have a very interesting future. They have already begun to expand into a full fledged media organization. I am sure that Google will soon try an expansion to a new media environment. There are two main ideas that I could see then going into. The first would be that of the personal computer. Other large media companies have had success in this area such as Sony with the Vaio. A new technically advanced Google laptop would surely garner some serious interest from a large portion of the public. As promising as this seems, I believe my second idea to be an even more enticing prospect.
The video game market has rapidly expanded in the recent years. Even more impressive is the outside companies that have quickly acclimated themselves into the market. Microsoft is the most recent example of this as they are now one of the market leaders in the video game industry. Perhaps a better example is what IBM has chose to do in the industry. Rather than personally make one of the full units, IBM makes several of the processing chips that work on the inside of the full systems. Perhaps Google could move into some kind of system similar to this where they assist in the video game market. Any kind of involvement should certainly be a productive investment. Finally, I do not think that Google has yet created a monopoly. However, in due time it is possible that they could move into that direction. If Google continues in their current exponential streak they may soon move into the position to have a monopoly.
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They have developed something that has changed they way we function as a society. Few companies are actually able to have this type of an impact. The processes they have created can not be matched by most companies today. These processes are what allow Google to create the things they do. They also allow them to easily enter almost any industry and become a realistic competitor.
ReplyDeleteUnfortunately, as was argued in the article, simply diversifying without cease will likely not result in positive results. Getting into the manufacturing game, particularly for a company that has a lock on the application end of an industry, is something that a company with Google's vast wealth could accomplish, but without a decisive and world changing technology offering I think that they would lose out to the established companies in the field.
ReplyDeleteVideo game consoles are now able to use the Internet with their own browsers, stores, and of course the online gaming/networking aspect. What if Google hopped in here, and dominated the video game browser market. I know PSN is not very impressive for web browsing; if Google got their foot in the door they could make it a usable medium for surfing the net.
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