Google Post

I think that it is hard to measure the impact that Google has in today's web culture. Google is ubiquitous, and it is hard to find someone who does not know what Google is, or does not use Google as their primary search engine. "Eleven years after Google's birth, we no longer search for information on the Web: we Google it." I think that Google will continue to innovate and expand for a long time because of how unique Larry Page and Sergey Brin are. Although I think Google will continue to have success, I think that it is inevitable for them eventually collapse just like many other companies who have dominated their respective markets. An example that was given in the article was of the three major car companies, no one ever thought that they would be on the brink of having to close, but people were wrong.

I do not think that Google has established themselves as a monopoly just yet because there are still other search engines that are quite large and popular, such as Yahoo, and Microsoft's new Bing. One of the thing that makes Google more unique then many other search engines is that searching the web is not Google's only feature. "Google launched a blizzard of new products: Google Maps, to offer directions; gmail, to send and store e-mail Google Books, to digitize twenty million books and make them available for search or sale;..."