Google has changed the face of the internet. "Eleven years after Google's birth, we no longer search for information on the Web: we Google it." (Auletta, p 48) The company has become such a staple to the internet community, it's become commonly used terminology. While I do not believe Google has developed a monopoly on anything yet, if left unchallenged, it may happen...most likely with its digital library.
I don't think that Google will be able to continue its success for much longer. Regardless of industry type, something new always comes along to knock top-competitors out of their ivory towers. There's only so long Google can go before someone comes out with a better or more effective way to link ads to searches. Not to mention, if Google doesn't narrow its focus a bit, it runs the risk of tripping over itself. It's not unheard of...
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You make a very good point. There comes a day when david(another search engine) will conquer and defeat golith(google). But until that day comes there is no one on their level right now. Google is the most popular search engine right now.Doing too much definitely will tired you out then your no good. So google not being able to hold on to their crown for much longer is highly probable. Good Job.
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