This transition truly highlights the steps that are being made towards a "one-stop-shop" accessible via an internet browser. Forget the contemporary design and the simplified user interface, what really makes the new CNN site a hit is its loyalty to what its customers know best mixed with its reverence to the future they must accept; TV via internet. According to the article by The Guardian, " Internal statistics show that 50% of CNN's users both watch the video and read the story." The balance that CNN provides with both textual and multimedia context allows for this harmonious equilibrium, which viewers appear to enjoy.
Furthermore, the new and improved CNN.com has embraced a more friendly outlet for international viewers. Apparently "the new site will spread the focus of CNN.com from Europe, Asia and North America to include Africa, the Middle East and Latin America, and will incorporate language feeds in Spanish and Arabic," according to the article. This opening to international communities is another manner in which CNN.com is taking a step forward to the future of convergence. One major aspect of the internet is that it fosters globalization; a concept that CNN.com seems to have taken to heart.
The note you strike in the closing paragraph is an important one. Just as CNN seems to be returning to its defining strength, TV, it appears to to realize that the internet is a global market and that they can only improve their lot by embracing that nature.
ReplyDeleteI agree with your last paragraph, that CNN is making a comeback of sorts into the TV world, and it is breaking ground in the internet news world.
ReplyDeletePerhaps the live feed and the international sites will help create more worldly, conscious and aware groups of people.
I noticed that too about the new page, that their new style would more than likely reach out internationally and globally, which is a good thing because CNN is a source for world wide news.
ReplyDeleteI also want to add that even though this is a far cry from the previous version, there will most likely be more improvements in the next version. I feel they will alter it to go along with what their web viewing audience prefers, or what is popular in online news media at the time