Google has become without a doubt the most readily used webiste on the internet. The power it provides a user is beyond that of any other site simply because it leads you to those other sites. The fact that their search technology is far superior to everyone else's is the first reason why Google emerged on top of its cometitors. Secondly, the fact that Google strives for more than just being a search engine, allows it to tackle other areas of potential. Some feel (I know I do) that if there's something you need done out on the internet, and it is provided by Google, why would you NOT go there first. The reliability of their name and brand based on previous experiences with its users makes it a no-brainer.
Since Google began providing other services online, their fight to capitalize on the e-Book market has been outstandingly one-sided. As the article said, even though Amazon.com initially supported Google and its endeavors, Amazon now fears that "Google's effort to digitize the world's library might constitute the basis of and e-Book monopoly". Now offering an optimal email, and map service, a health directory, a mobile wireless device operating system, as well as new applications available with "cloud computing", Google TV, Audio, and Print Ads, Google has successfully implemented outstanding services for a wide variety of media types and personal uses. My question to any one of you is: what other company has done this, but done this anywhere near as well?
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I agree, Google has participated in many business ventures, and they have succeeded with them. However, do you really think that Google can continue to expand at this pace without a collapse? Although Google has been successful thus far, I think soon they will bite off more then they can chew.
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