Page and Brin saw the closing of their Pheonix office, and consequently the termination of two dozen employees, for the sake of efficiency. They created AdWords and AdSense to make a profit, and consequently forfeited their notion of truly advertising free searching. They have traded office toys for specialist research teams, which may either be indicative of growing up or of an ebbing dream. Regardless of how it is changing, Google is indeed doing just that;changing.
Some may perceive it as selling out, and Google's recent activities are reminiscent of just that. For a company that was founded on innovation and fun and freedom, it certainly seems as if it is taking that walk down the aisle towards a marriage to corporate normalcy. On it's way it is discarding the quirks that make it unique, like flower petals to the floor. Two steps forward, toss the live gaming site; a few more, drop those Phoenix employees; just a little further and there go the ideals of the company.
Regardless of what it is losing, however, it is impossible to overlook what it is gaining. Google holds a viable and seemingly indelible foothold in the realm of eBooks. Sure, they are no Amazon, but that does not mean they will not be a major competitor. With their resources and market research, it is evident that Google will give Amazon a run for their money. And the sheer vastness of the compmany is inarguably Goliath; Google takes in four out of every ten advertising. One company accounts for 40% of advertising revenue. That alone speaks verses about the relevance and power of this company.
Regardless of whether it is selling out, growing up, or remaining the same, the fact of the matter is that Google is relevant and is here to stay. It has avoided the fizzling out typical of many internet based entities, and in my opinion, will bypass the train wreck that happens to the rest.
"Regardless of what it is losing, however, it is impossible to overlook what it is gaining" In my response to that I believe that is because google does not care. Google is way large of a search engine to care about its minor losses. The only thing that is important to them is it's future, not past mistakes.
ReplyDeleteAlthough Google has avoided fizzling out, it is most likely that they will eventually collapse if they continue to expand at their current pace. There are many companies, web and non-web-based that have had unforeseen collapses because they expanded too much.
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